MTHFR Support

This was a complex job, with the goal to attract 100 practitioners to pay and attend her Inaugural Methylation Conference. ┬áThe end result – 30% over-subscribed.

Marketing Foundations

Target Persona Profiling

Keyword Research –

Methylation Summit Target Persona Naturopaths Page 1

Correct Positioning

On commencement of this job it was clear that the initial marketing materials were not correctly positioned for her target market. The first step then was performing Primary Research, with Lantern speaking to over 25 target practitioners to glean first hand insight. This was then paired with research across Social Media “chatter”, websites, blogs and google search reviews – to ascertain how Australia was placed for her planned Methylation Summit.